Wednesday, January 9, 2008

Mobile Website: Marketing Techniques

Studies show that the mobile website industry is about to gain significant momentum in 2008. If you plan on adding such a feature to your current web presence, you may be in for a boost in visits!

Example: Mr. 30-something executive sees your business card in StarBucks, is interested in your product or service, and quickly whips out his mobile phone to check out your site. This is in stark contrast to the individual who sees your business card, saves it in the pocket or purse for future reference, goes home, turns on the PC and remembers to go online to visit your website. It's simply a matter of giving potential customers the ability to instantly access information!

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