Monday, May 12, 2008

5 Reasons to Watch Google during the Recession

There are many benefits to having one company in charge of all that is good online, and that one company is the juggernaut known as Google. While advantages are evident, there are obvious detriments that should also be considered as the public and private sectors increasingly favor Google and its wealth of valuable services.

Rockland Web Design has been monitoring the success of the search giant since their inception, and notes that there are some great reasons for businesses to embrace Google, especially in the apparent recession that exists today, but it will be interesting to note what position the company will be in as we emerge from the recession.


Below are 5 reasons to watch Google during the recession. They're not all bad, but there are some concerns:

1. Philosophy: Most people know Google's stated mission to "organize the world's information. On the way, Google's internal directive is, in my opinion, a great way to stay on the right track in order to meet that objective: "Don't be Evil". Apparently this is the company's way of stating that ethics and morals still hold true in our society. While I applaud this effort, I believe that in order for Google to remain faithful to this effort, the general public, as well as shareholders should monitor the company to ensure that top management creates policies that further embrace the "Don't be Evil" philosophy.

2. Ownership: Google is scarily purchasing everything that is vulnerable on the online landscape. A perfect example occurred 5 minutes ago, when I contacted what I thought was the number for a mobile web development company, and recieved a message that I reached a phone number for Google. How many more companies will be assimilated?

3. New applications: Google's home page is just the beginning of it's online world. Take a moment and click on "more". In there you will find Google earth, docs, research, hundreds of applications that make business and personal life more streamlined. Most cost nothing, just the favor of displaying tasteful advertising. More on that in a minute. But one particular application I'd like to mention: the Google Apps suite allows companies to collaborate through e-mail, run an Intranet, share documents and much more! Check it out at Google.com/apps.

4. Terms of Use: a while ago I sat down and read some of the terms of use for Google Apps. While it is a great suite, my concern is a little clause that states that google can essentially assume control of a domain, and make it their own. While the statement was somewhat vague and likely unenforcible, I would hate to think that one day the only way to get a website up and running is to go is to contact one almighty company.

5. Staying Power: Finally, the fact that Google has maintained a great degree of resilience during both the recession scare and the threat of a Yahoo / Microsoft merger speaks volumes to its staying power. I believe that this is a result of its multi-faceted strategy of creating more and more web applications in the interest of further its core competency...effective search advertising.

In short, buy the stock, use the services, and keep both eyes on Google for the foreseeable future.

Tom Ossa
Rockland Web Design
(914) 584 - 6882
Sent from my iPhone

1 comment:

Tom from Rockland Web Design said...

Here is a follow up to my article regarding Google's "Don't Be Evil" policy:

http://ask.enquiro.com/2008/great-summit-but-what-are-you-going-to-call-it-next-time/