Thursday, February 7, 2013

How a Company or Marketing Person *Should* Ask for a Link to Their Website

Nanny Classifieds - The Ten Most Popular Mommy Tweets
Now this is a website with whom we want to link!
Yesterday I got a request from a blogger, Abby Nelson, to link to an article she wrote about what working Moms post on Twitter. You can check it out here: The Ten Most Popular Tweets by Real-Life Working Moms. Below is the text from her request:
Hi, Tom.

I just posted an article on my blog called "The Tem Most Popular Tweets by Real Life Working Moms, and Why You Might Tweet Them Too". (Link) I figured I'd bring it to your attention in case you thought it might be interesting enough to drop a quick mention on your site about it, as I'm trying to increase the readership of my blog.

Either way, thanks for your time!"

Not for nothing, but I get a lot of these requests, and typically we ignore 99.716% of them. (By the way, 84% of all statistics are made up spontaneously.) But I really liked the way that Abby approached us.

This particular request was a bit different for several reasons, and we thought we should quickly outline three reasons why we chose to link to her blog at Nanny Classifieds. I figure many of you that are reading this would want to have links coming into your website, and want to know the best way of going about it, read on:
  1. Authenticity - Abby is clearly not like most people requesting links. She doesn't throw some random BS at us saying "I love your blllooooog (misspelled), and this is very happy useful information - for more useful information, please visit my blog" Instead, she said she is trying to increase the readership of her blog. Honest.

    She also left the decision up to the person that owns the blog. Some people simply expect the person they are contacting to fulfill their wishes. Um, no. But Abby simply said "in case you might be interested." Excellent.
  2. Relevance - We are a web design firm that performs Social Media Campaigns. Twitter is certainly part of that mix, so an article about Tweeting is certainly relevant to our audience, and we would want to share it!
  3. Quality - When I read the article, I was impressed. It was well-created, and the topic was clearly well thought-out. Plus the blog it self looked really nice, I was happy to show my audience another cool techie that takes pride in her website's appearance.
I gotta head to a meeting now. But I just want to thank Abby for a great blog and a great request. And for you readers, keep the above suggestions in mind when developing your website's or blog's link strategy. If you need help, we can assist you with one of several very cost effective Social Media Programs. Give us a call or contact us at Rockland Web Design.

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